American reality television star and entrepreneur Kim Kardashian has unveiled a new set of promotional images for her fashion brand, SKIMS, sharing the photos with her millions of followers on Instagram on Wednesday.
The 45-year-old business mogul modelled a dark brown lace lingerie set, consisting of a bra and thong, paired with a matching lace-trimmed robe. The images highlight the latest additions to the SKIMS range, which continues to position itself as a body-shaping and inclusive fashion brand.
Kardashian’s appearance was complemented by minimal but refined styling, with straight, dark hair worn loose and understated makeup featuring soft blush tones and glossy lips. She captioned the post simply, “xoxo, @skims.”
Founded in 2019, the brand—initially launched under the name Kimono—has grown rapidly and is now valued at approximately $5 billion. SKIMS regularly collaborates with high-profile personalities to promote its collections.
Earlier this week, the company announced K-pop star Lisa as the face of its upcoming NikeSKIMS Spring 2026 Collection. In September, Kardashian also introduced a capsule collection with Nike, describing it as a line of activewear designed to sculpt the body while offering functional performance.
The collaboration includes bras priced from $48, a onesie retailing at $168, as well as accessories such as yoga mats, socks, training gloves and gym bags. The collection was officially launched at a celebrity-attended event in New York.
Despite its commercial success, the brand has faced criticism, with actress Nathalie Kelley recently questioning the use of synthetic materials in the designs.
Separately, Kardashian recently appeared on her sister Khloé Kardashian’s podcast, where she reflected on her early years in the entertainment industry. She admitted that during the early stages of Keeping Up with the Kardashians, she was eager for public recognition and took deliberate steps to attract media attention
