Afro-soul singer Efezino says she will not bend to industry pressure, insisting her debut album reflects her true self.
In a recent interview with Spice TV, the Warri-born singer, who grew up in a musical household of six, said music was never a career plan but a calling. “I joined the choir at eight or nine. For me, music wasn’t a decision, it was inbuilt,” she said, recalling her father’s time in a band while studying law.
Efezino worked on her debut album, Amere — meaning “sweet” in Isoko between 2018 and 2024. “Every track is personal. It wasn’t just an album, it was survival,” she told Spice TV.
The singer said record labels had urged her to change her style, add gimmicks, and show more skin to appeal to mainstream audiences. She refused. “I wasn’t going to sell myself short,” Efezino said.
Off-stage, she leads a simple life. “I’m a home buddy. I cook, I bake, I even experiment with Korean dishes. People expect glitz, but that’s not me. I’d rather be authentic than pretend,” she told Spice TV.
She added that her goal is to connect with listeners on her own terms. “I’d rather have ten people listening to me for who I really am than a million screaming for a version of me I can’t even recognize,” she said.
As her music gains traction, Efezino remains committed to standing out rather than fitting in.
