Spotify has officially added a direct messaging feature called Messages to its mobile app, letting users share songs, podcasts, and audiobooks directly with others without leaving the app. The feature is now rolling out in select markets for both Free and Premium users aged 16 and above.
Here’s how it works: when you’re listening to content in the Now Playing view, you can tap the share icon and send it directly to a friend. These chats appear in a new Messages inbox under your profile picture, keeping track of your music conversations and recommendations. Spotify connects you with potential chat partners based on your existing circle this includes people on your Duo or Family Plan, as well as collaborators from Jams, Blends, or group playlists. The system supports one-on-one text and emoji exchanges, protected with industry-standard encryption. Users can choose to accept or reject messages, block senders, or even opt out of the feature entirely.
Spotify insists this isn’t an attempt to rival WhatsApp or Instagram. Instead, the goal is to complement social sharing by consolidating music conversations in one place. Interestingly, this is not the first time Spotify has experimented with messaging. Back in 2017, the company discontinued a similar feature due to low usage. But with nearly 700 million monthly users as of Q2 2025, Spotify believes the timing is right for a successful comeback.
